Commercial Director
If you are interested in working at Bibi van der Velden as our Commercial Director please contact us at:
Background
Trained as a sculptor at the Gerrit Rietveld Academy in Amsterdam and as a fine jewellery designer at the Royal Academy of Arts in The Hague, fine jeweller Bibi van der Velden combines the natural world with a romantic edge to create unique, eye-catching pieces with a fantasy-like aesthetic.
Bibi van de Velden’s jewellery-making is grounded in traditional craftsmanship and Bibi has always ensured sustainability & transparency throughout the brand’s history, and luxury supply chain.
Nature and the animal world are constant signatures in Bibi’s whimsical designs; from swirling tornado earrings to statement tusk and gold carved alligator earrings, to a noble tusk-carved unicorn that crowns a gold ring. Bibi hand-sketches and hand-carves each piece in wax and consciously works with sustainable and unexpected materials, from 60,000-year-old mammoth tusks, ostrich eggs, to scarab wings.
Movement, innovation and transformation are all hallmarks of Bibi’s work in a brand that over the last decade has carved a unique place in the creative fine jewellery category and is expected to continue to grow in a receptive market. The business has grown double digit year-on-year and is a multi-million Euro business.
The ambition for the future is to establish the brand as a globally recognised fine jewellery brand built around Bibi’s inspiration and sculptural background. We sell directly to consumers (offline events, servicing our database and online) and through selected retail partners. We will start opening our own brand stores in the very near future and will keep on building upon our existing sales channels too.
The Commercial Director, together with the leadership team spearheaded by the CEO and Bibi, will play a key role in accomplishing our growth ambitions. We are looking for someone who understands the luxury clientele we serve, is analytical, structured and has a proven track record in growing a business. A go-getter that can work independently but also enjoys working in - and with the sales team.
Roles and Responsibilities
Managing the D2C and B2B sales team
> Manage sales activity planning (outreach, event planning etc.)
> Make sure team members make their targets
> Set meeting structure and lead weekly sales team meetings
> Coach team members in their individual development
> Align team members and sales channels
> Monitor and improve sales performance
> Maintain strong relationships with affiliates and partners
Business Development
> Grow the business in existing markets within Europe and the US
> Improve our temporary presents
> Start in new strategically chosen markets in the Middle East and Asia
> Identify cities, communities and tactics to entry
> Set up new partnerships (retail, affiliates) in those areas
Database & Store Growth
> Develop sales tactics to grow our database of VIP clients
> Grow the number of stores in the US and Europe in strategic locations
> Grow the business with existing stores
Forecasting and target setting
> Yearly sales forecasting
> Quarterly target setting, revenue and gross margins
> Monthly monitoring of targets and performance
Client Relationship Management
> Oversee CRM system (Hubspot) usage and completeness
> Manage Client service
> Manage and grow existing relationships (client support and proactive outreach)
Professionalise & Structure
> Client journey in several channels
> Invitation process
> The way the sales team operates
> Client Relationship Management tool (Hubspot usage, segmentation, enrichment, reporting etc.)
Profile
> ‘Can do’ and positive attitude – keen to challenge and grow
> 5 + years managerial experience, preferably in high-end luxury and/or jewellery
> Experience with managing sales targets and KPI’s
> Spider in the web, connecting with marketing team, operations & finance
> Relationship builder with strong ties in the luxury space, preferably with a focus on fine jewellery, fashion or art.
> Amsterdam (greater area) based and willing to travel internationally
> Can work both independently and takes ownership as well as is collaborative team player; listens & liaises with other team members
> Entrepreneurial & Curious – builds a network of brand affiliates, is creative in setting up new partnerships
We offer
> Great location on the canals in the heart of Amsterdam
> Market-conform salary
> Creative work environment with a lot of room for new input
> Informal & close-knit team and good sales team to work with
> Buying jewellery with employee discount
> Complementary Friday Yoga Sessions
